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Year-starter: Shifting the gears of an online reputation management campaign
Online reputation management (ORM) has become an inevitable and necessary service both for individuals and businesses on the Internet, due in part to the viral nature of Web sentiment that favors just...
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Epic fail, epic comeback: Snapping back from social media gaffes
Whether an accident, sabotage, or just inappropriate behavior from a company’s representatives or its affiliates, a faux pas committed in a social media marketing platform will jeopardize a brand image...
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If it ain’t broke, keep it that way: Sustaining an excellent online image
As the online world grows at a swirling pace, it becomes quite a challenge to preserve one’s personal or corporate brand. But leaving a good impression is easy when you know where to start and which...
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